What / How / Why:
Assist, Advise, Research	So many Charities/Goodwill organisations simply lack the time to list themselves on appropriate free listings or research relevant solutions for their communications.  Besides IT related infrastructure, these organisations often have major hurdles which they are unable to overcome due to various constraints. Often we simply do some 'legwork' for our 'angels'.
Problem Solve	Our vision is to step into this gap and assist. If we can help solve one common problem then many stand to gain from it as opposed to individual efforts and limited resources. In essence our strength lies in pooling financial & other resources to achieve successful results.
Funding	We rely on funding as we do not believe in adding our service as yet another cost to these 'angels' - so we appeal to donors to support us/enable us to do as much as possible free of charge to our 'angels'.
Pioneer	We definitely don't want to burden our donors either, hence our everydayMOJO efforts. Over time we aim to pioneer many everydayMOJO solutions/initiatives enabling everyone to give while doing everyday tasks. We will then channel these funds to the appropriate 'angels'. We are currently in negotiations with a pilot programme. At this stage the project is in its development stage and therefore, confidential but we will no doubt be sharing/ asking for assistance/input soon so please watch this space!!